Brand · photo & film
X-Bionic × Ultra Moustache.
A season alongside Théo Soriano, an ultra-trail runner from Ariège, showing X-Bionic gear where it really counts: on the bike, on the trails, in the effort.
The project
Following an athlete over time rather than for a single shoot: bike rides, trail training, races. I run and ride with him, which means images taken in motion, unstaged.
The same shoot produced product photos in action, a portrait film and short formats for the brand’s and the athlete’s social media.
“Effort as it was lived, without forced advertising. »
Deliverables
- Product photos in action
- 16:9 portrait film
- 9:16 reels
- Social media carousels