Brand · photo
Wild Tee — Not Now.
The Not Now collection photographed in the desert: sand, hard light, and runners who actually wear it.
The approach
Bold black and white, so the fabric and cut come before colour. The runners move and I run with them: the collection is shown in action, not on a hanger.
Showing the garment where it was designed to go.
Deliverables
- Collection photos
- E-commerce visuals
- Social media selection